Corporate Communications & Public Relations
By College of Communication, Culture and Media
- Program: PG diploma
- Duration: 1 Year(s)
- Intake: 20
Program Outline
Advertising and Public Relations (PR) are the most sought after field as they develop strategies for nearly all the enterprises that strive to become a ‘Brand’. The course also introduces the students to the marketing and branding aspects one of the most important part of Corporate Communication.
The program enables the graduates to explore the universe of advertising and PR that provide unlimited career opportunities. The program emphasizes on the strategical aspects of Advertising and PR based on the core foundations of Marker Research, Marketing fundamentals, Content development and Brand Communication. Pursuant of this program carry good prospects to work for corporate houses, media houses, public relations agencies, production houses, and also work as freelance entrepreneurs.
Fees Structure
| Particulars | Amount | Remarks |
|---|---|---|
| Tuition Fees | ₹40000/- | One Time |
| Application Form & MGMU-CET | ₹2000/- | One Time |
| Examination Fees | ₹2500/- | Semester Wise |
| Eligibility Fees | ₹2500/- | One Time |
| Student Activities Fees | ₹2000/- | Yearly |
| UMIS and Student Insurance | ₹3000/- | One Time |
| Alumni Association Membership Fees | ₹2000/- | One Time |
Program Outcomes
Strategic Communication
Develop skills in crafting effective communication strategies to convey messages to target audiences in advertising and public relations campaigns.
Creative Content Creation
Learn to create compelling and engaging content across various media platforms, including print, digital, and social media.
Brand Management
Understand principles of brand management and develop strategies to build and maintain brand reputation and equity.
Media Planning and Buying
Gain knowledge of media planning and buying processes to optimize advertising reach and effectiveness.
Public Relations Management
Acquire skills in managing media relations, crisis communication, and stakeholder engagement to build positive relationships with the public.
Market Research and Analysis
Learn market research techniques to gather insights into consumer behavior and market trends, informing strategic decision-making in advertising and public relations campaigns.
Ethics and Professionalism
Understand ethical considerations and industry standards in advertising and public relations practice, ensuring responsible and ethical communication.
Campaign Evaluation
Develop the ability to assess the effectiveness of advertising and public relations campaigns through metrics and analytics, and make data-driven recommendations for improvement.
Eligibility
- Graduate in any discipline.
Admission Procedure
Step
1
Register on admissions.mgmu.ac.in
Step
2
Fill Application Form
Step
3
Receive entrance test link for MGMU CET (Date will reflect on Student Dashboard / Website)
Step
4
Appear for MGMU CET
Step
5
Check Merit List on Dashboard
Step
6
Verification and Submission of Documents
Step
7
Fees Payment
Department Infrastructure
Knowledge Resource Centre
CCCM's extensive library boasts 6000+ volumes covering Journalism & Mass Communication, alongside 20+ National & International research journals, 30 magazines, and 25 newspapers. Fully automated and computerized, it offers e-library services, newspaper clipping, and e-resource access for students and faculty.
Animation Lab
CCCM has a special Lab for VFX and animation with Maya, After-effect and 3D max software for a seamless experience in practical training.
Chroma Studio
A well-equipped chroma studio with all the indispensable equipments like teleprompter, microphones, cameras, professional lights, editing bay and production control system are available to provide hands on training for anchor shoots and to report 'live' from anywhere and everywhere, in the shortest possible time.
Computer Lab
Discover our state-of-the-art Computer Lab, meticulously equipped with top-tier, updated computers boasting high configurations and Wi-Fi connectivity. Explore licensed software including Adobe Photoshop, Adobe InDesign, and Corel Draw, empowering students to enhance their pagination skills and newspaper layout concepts to perfection.
Da Vinci Color Lab
Da Vinci Color Lab is well versed with DI & Mastering facilities as well as Da Vinci’s Resolve Color Grading Panel for achieving desired blend of colors in the final working template acquired by the students.
Editing Lab
Alfred Hitchcock Edit Bay is a visual editing studio comprising of five individual studio suites with the setup of licensed software like Final Cut Pro X in the highly configured systems.
Keki Moos Photography Studio
Experience a cutting-edge master studio, 30 ft. X 40 ft., fully equipped for seamless shooting. With a dedicated Makeup room, students delve into diverse angles and photography techniques. Access a range of lenses (10mm to 800mm), from basic entry level to D-5 Cameras and Mirrorless Z6 Cameras, perfecting the art of Photojournalism.
Preview Theatre
Chitrapati Dr. V. Shantaram Theatre: Your perfect preview destination equipped with 4K projection and 9.2.1 Dolby sound system. Ideal for reviewing and refining your news bulletin or making desired changes to your audio-visual projects. Dive into a premium experience for enhancing your practicals at CJMC.
Radio 90.8 FM
Radio MGM 90.8 FM: A vibrant community radio, fostering education and societal growth within a 35-km radius of Aurangabad. Operating as a non-commercial entity, it's the voice of the local community, prioritizing their well-being. CJMC students gain hands-on experience and learning opportunities through live demonstrations, immersing themselves in the workings of a radio station.
Sound Studio
For acquiring a seamless audio recording, voice over and other sound related components, CJMC has Amadeus Symphony Studio, a sound recording studio with Protocols, Logic pro X software and technical facilities such as on location sound, dubbing and Foley.