B.C.A. Digital Marketing

Dr. G.Y. Pathrikar College of CS & IT

Program Outline

B.C.A. Digital Marketing is a three years Full – Time Degree program. Under the faculty of Basic Science and Applied Science, MGM University with a specialization in the area of Digital Technology, Marketing and its aspects. The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Students will be able to learn how to exploit the techniques to develop a brand and drive organic traffic to website also learn marketing basics, graphics design, Search Engine Optimization SEO, Search engine marketing (SEM), web analytics, content marketing, types of marketing, User Experience (UX) & User Interface Design, Web Designing, Advertising etc.


He / She must have passed the higher secondary (multipurpose) examination conducted by H.S.C. board Government of Maharashtra OR an Examination of any statutory University and Board recognized as equivalent thereto.
Candidate having offered prescribed vocational course (MCVC) with Computer techniques/I.T./Electronics.
Three years Diploma Course in engineering conducted by the board of technical Education, Maharashtra State.

Key Features

  • Learn SEO management
  • UX & UI Design
  • Marketing Fundamentals
  • Digital marketing
  • Content marketing
  • Graphics & Web Design
  • Web Analytics
  • Placement Assistance
  • Experience faculties
  • Workshops & Seminars
  • Updated Syllabus as per Industry Requirement

Program Structure

  • Duration: Three Years, Full Time Programme
  • Pattern: Semester System
  • Credit System: Choice based Credit Systems, 160+ Credits
  • Innovative Design Projects
  • Design Industry internships
  • Interdisciplinary Collaborative Design Project
  • National/International Study Tours which include visits to Industries, Industrial Exhibitions, Research Laboratories, Research Organizations as well as Institutes of National and International repute.