B.C.A. Digital Marketing

Dr. G.Y. Pathrikar College of CS & IT

Program Outline

B.C.A. Digital Marketing is a three years Full – Time Degree program. Under the faculty of Basic Science and Applied Science, MGM University with a specialization in the area of Digital Technology, Marketing and its aspects. The rise of social media and digital marketing strategies have allowed many businesses to excel in building an online presence. Students will be able to learn how to exploit the techniques to develop a brand and drive organic traffic to website also learn marketing basics, graphics design, Search Engine Optimization SEO, Search engine marketing (SEM), web analytics, content marketing, types of marketing, User Experience (UX) & User Interface Design, Web Designing, Advertising etc.

Eligibility

He / She must have passed the higher secondary (multipurpose) examination conducted by H.S.C. Board Government of Maharashtra with Science / Technical subjects or an Examination of any statutory University and Board recognized as equivalent thereto.

OR

Candidate having offered prescribed vocational course, (MCVC) with Computer techniques/I.T./Electronics.

OR

Three  years  Diploma  Course  in  engineering  conducted by  the  Board  of  Technical  Education, Maharashtra State. He/ She must have passed at qualifying examination.

Fees Structure

BCA (Digital Marketing): Rs.40,000/- Per Year + University Fees as Listed Below

Sr.No.

Details of Fees

Amount

Period

Remark

1

Application Form & CET

Rs.1500/-

One Time

For UG/PG

2

Caution Money Deposit

Rs.5000/-

One Time

For UG/PG

 

3

Eligibility Fees

Rs.5000/-

One Time

For UG/PG & Diploma only

4

Examination Fees UG/PG 

Rs.5000/-

Yearly 

For UG/PG

 

5

Examination Fees for Diploma 

Rs.2500/-

Semester Wise 

______

6

Examination Fees for Certificate 

Rs.500/-

Semester Wise 

______

7

Student Activities Fees 

Rs.1000/-

Yearly 

______

8

UMIS & Student Insurance 

Rs.3000/-

One Time

______

9

Supplementary Examination Fees upto 3 Subjects 

Rs.1500/-

Yearly

______

10

Supplementary Examination Fees more than 3 Subjects 

Rs.2500/-

Yearly

______

11

Alumni Association Membership Fees for UG/PG(To be paid in the final year) 

Rs.1000/-

One Time

______

Key Features

  • Learn SEO management
  • UX & UI Design
  • Marketing Fundamentals
  • Digital marketing
  • Content marketing
  • Graphics & Web Design
  • Web Analytics
  • Placement Assistance
  • Experience faculties
  • Workshops & Seminars
  • Updated Syllabus as per Industry Requirement

Program Structure

  • Duration: Three Years, Full Time Programme
  • Pattern: Semester System
  • Credit System: Choice based Credit Systems, 160+ Credits
  • Innovative Design Projects
  • Design Industry internships
  • Interdisciplinary Collaborative Design Project
  • National/International Study Tours which include visits to Industries, Industrial Exhibitions, Research Laboratories, Research Organizations as well as Institutes of National and International repute.