The unique BBA (Media Management) Program provides students with the opportunity for interdisciplinary learning and opportunity to undertake various generic electives from the streams of Economics, Social Work, Law, Hotel Management and Computer applications etc… The Program focuses on developing the students and equipping them, to meet the managerial challenges of the 21st century. The ability to work in teams is also focused upon as key skill to be developed for focus success in the work-place.

The Program Also aims to develop the student’s independent thinking, decision-making capability and research aptitude. Learning is enhanced through many pedagogical tools like case studies, presentations, internships, research projects, industrial visits, and guest lecturers from a pool of media industry experts.

Aimed at the holistic development of the students, the institute conducts many curricular and co-curricular activities on a regular basis. Social Responsibility is a thrust area and students are encouraged to participate in communicate development initiatives.

Duration:  3 Years

• 10+2 or equivalent from a recognized board
• The candidate must have secured a minimum of 40% or equivalent grades.
• Competency over English language and communication skills
• Students awaiting their final results can also apply for provisional admission.

• Combination of Media and Management courses
• Project-Based Learning.
• Digital Marketing
• Audio/Video Production
• Guidance of National and International industry experts
• Guaranteed Placement Assistance
• Entrepreneurial attitude

• Managerial Skills
• Thorough Media industry outlook
• Critical Thinking
• Decision Making
• Content development and Promotion
• Integrated Marketing Strategy