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PG DIPLOMA IN ADVERTISING AND PUBLIC RELATIONS

Institute of Journalism & Mass Communication

Program Outline

Advertising and Public Relations (PR) are the most sought after field as they develop strategies for nearly all the enterprises that strive to become a ‘Brand’. The program enables the graduates to explore the universe of advertising and PR that provide unlimited career opportunities. The program emphasizes on the strategical aspects of Advertising and PR based on the core foundations of Market Research, Marketing fundamentals, Content development and Brand Communication. The course also introduces the students to the marketing and branding aspects one of the most important part of Corporate Communication. Pursuant of this program carry good prospects to work for corporate houses, media houses, public relations agencies, production houses, and also work as freelance entrepreneurs.  

Fee Structure

Fees: Rs. 85,000  + University Fees

Key Features

  • Multi-disciplinary approach
  • Credit based learning
  • Practical integrated learning
  • Informative workshops
  • Guest lectures by eminent professionals
  • Guaranteed placements

Core Competencies

PD Diploma in Creative Communication is a one year programme comprising of two semesters with mandatory Internship, projects and dissertation. 

The program prepares students for: 

 

Advertising & Market Research 

Advertising is the concept of marketing that propagates the idea behind the product/service or idea. This requires thorough research to achieve desired goals. The program inculcates the research aptitude in students to find the exact demand of market and apply appropriate advertising strategy based on targeted audience.

Media Planning 

In the clutter of multiple media options and variety of platforms it is difficult to zoom in on the essential and effective medium for advertisement and brand positioning. The program enables the students to identify the suitable advertising platform for maximum reach and increased output. 

Branding 

Creating a brand image requires diverse perspective and updated market research so that in an era cut throat competition the product/service or idea can be positioned for a prolonged benefit. Use of various digital platforms to create a brand image and maximize the market reach is also included in the program.

Corporate Communications 

The image of brand needs to be established through effective PR practices and the holistic approach to this forms the corporate communication. Crisis management, image makeover, changing market strategies and venturing into new areas all is dealt in Corporate Communication

Career Paths:

  • Copy Writer  / Illustrator
  • Medial Planner
  • Advertising Agency
  • Corporate Communicator
  • Branding
  • Digital Marketing
  • Event Management 
  • Public Relations