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DIGITAL MARKETING

Institute of Journalism & Mass Communication

Program Outline

Digital Marketing is the modern way of promoting products or services and brands through various forms of electronic media such as internet marketing, mobile marketing, also display ads etc.  Needless to say, online marketing is an effective way of reaching a large number of customers in less time. And comparatively, it incurs the low cost of investment. 

To tap into this exponential field and grab this opportunity MGM College of Journalism and Mass communication (CJMC) offers a 3 month certificate course in Digital Marketing. The course includes: SEO, Google Adwords, Display marketing, Remarketing, Social media marketing and Email Marketing.

Eligibility and Admission

  • Eligibility: Graduates of any stream (Students of Final Year can also apply) 
  • Duration: 3 months 

Fee Structure

  • Fees: Rs. 15,000/-

Key Features

  • Well Equipped infrastructure
  • High configuration Computer Labs
  • Industry experience staff
  • Library
  • Hands-on Training
  • Placement Assistance

Learning Outcomes

  1. Students will be able to explain the basics of Digital Marketing.
  2. Students will be able to identify effective content strategies.
  3. Students will be able to apply SEO,SMO and other tools
  4. Students will be able to demonstrate Social Media Marketing
  5. Students will be able to analyse and monitor digital marketing reach