B.Des Visual Communication

 School of Design

Program Outline

Visual communication is the practice of using visual elements to communicate information or ideas. Types of visual communication include animated GIFs, screenshots, videos, pie charts, infographics, and slide deck presentations. Getting your message across in a clear, concise way can be difficult with words alone. Visual communication is a tool used to represent information graphically. Not only does it help in sharing information in less time but also improves comprehension. People are keen to consume information presented in the form of an image, chart or infographic. Visual communication helps the audience understand the information. It increases the comprehension of the subject matter. Types of two-dimensional images which aid communication include drawings, pie charts, animation, signs, typography, graphic designs, among many others.

Eligibility & Admission

  • Applicants should have passed higher secondary (10+2) qualifying  in any stream (Science, Arts, Commerce, Humanities etc.) from any recognized board of education such as CBSE, IB, ICSE or equivalent.
  • Foreign students should have proficiency in English Language
  • Admissions will be through entrance test.

Key Features

  • Students will be constantly linked to Industry for internships and project work
  • Experiential learning & Explorative learning
  • Interdisciplinary and progressive knowledge suited to the professional design practice 
  • Creativity and innovation is stressed upon through a flexible framework for student-centered learning. 
  • Additional co-curricular facilities and academic extension activities provide students access to a range of learning, development and enriched experiences.
  • Competency driven curriculum
  • Focus on transformative learning
  • In the final semester there is a project in Industry
  • Placements opportunities

Program Structure

B.Des is a 4 year Undergraduate programme spread across 8 semesters. The syllabus is developed by experts and caters to the requirements of the industry and will be regularly updated to accommodate latest developments and trends. The goal is to enable the students to develop a sense of social and professional commitment. It helps develop critical, analytical, speculative and reflective problem-solving skills in an integrated manner. It provides a strong exposure to real life situations so that the skills are adopted to benefit the user, society and industry.  It will provide the students with adequate knowledge and experience for taking up a career or starting their own businesses/studios.

Program Outcome

Designers are contributing to the entire world around us. There is immense scope for designers in almost every industry. More and more companies are utilizing the services of designers as their inputs often lead to added values in terms of improved usability, lowered production costs and more appealing products. The design is, therefore, emerging as a much sought after career option. Apart from this the students would be able start their own ventures or promote their existing business.